Kinokuniya Siam Paragon, Bangkok, Thailand (2023)

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Kinokuniya Siam Paragon was designed by Kay Ngee Tan Architects back in 2005 and has been serving customers for the past 18 years. 

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With the mall undergoing renovations, Kinokuniya (Thailand) saw an opportunity to enhance its bookstore. Re-thinking the customer journey, we re-imagined the entrance to create a more prominent presence by placing Kinokuniya's corporate logos as clear vistas to guide customers. To improve the overall ambience, the entire ceiling is redesigned nearer the shop front.

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The ceiling designs draws inspiration from the folding of paper, unravelling of scrolls and the act of turning pages. This artistic approach adds a unique and dynamic element to the store's ambience, reflecting the essence of literature and the tactile experience of reading. To brighten the overall space, two bands of Barrisol were installed. Additionally, we revitalized a forgotten entrance from the mall's carpark with an arch, adding a new dimension to the bookstore. 

The children's section at Kinokuniya Siam Paragon has been transformed into an immersive experience for young readers. Small arches have been built, inviting children to enter as if they are discovering a secret section just for them. This design element adds a sense of adventure and playfulness, making the bookstore a magical place for children to explore and enjoy the world of books.

These changes have transformed Kinokuniya into a brand new, inviting space for current and future book lovers.